A Monroe car dealership apparently spent $12,000 placing this billboard along Interstate 20 near the northeastern Louisiana city.The sign celebrates the University of Louisiana Monroe's shocking football win over Bama in Tuscaloosa last month.
The billboard happens to sit right along the route (click on map) that most Bama fans will drive next weekend as they head to Shreveport to see the Crimson Tide play Colorado in the Independence Bowl.
Maybe the sign will boost Bama head coach Nick Saban's recruiting efforts in Tiger Country.
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